22sq Agency

Mobilize 48 Hour Brief Competition

Role: Media Planner

Team: Lashe Boudreaux, Cleopatra Lim, Adrian Gonzalez, and Andy Singer

Challenge: Increasing awareness around food insecurity and teach American parents who are experiencing food insecurity for the first time how to combat food insecurity.

Insight: Parents are too FULL of pride to ask for help.

Solution: Liken asking for help with food insecurity to other calls for help- such as the fire department or doctors.

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IBM x AEF

1 Week IBM Client Case Competition

Role: Concept, Copywriter, & Design

Team: Nikhil Pampati, Melania Toczko, and Maddie Skomra

Challenge: Bring our clients story (Boston Dynamics) to life by highlighting their partnership with IBM.

Insight: IBM is all about progressive thinking, progressive leadership, and progressive action. Lets showcase how IBM is also about progressive teams.

Solution: We showcased how progress is delivered through progressive teams that combine technology and human collaboration, like Boston Dynamic's Spot robot and IBM's Watson technology.