Leverage Heineken as a catalyst for connection among Gen Z and Millenials.
BRIEF:
HEINEKEN
Young people are worried about their future. The people they usually seek help from don’t have the answers. But someone across the world could.
INISGHT:
IDEA:
Offer Refreshing Advice from the global Heineken community.
DRINK 1: COLLECT ADVICE
Social Media
Leveraging Heineken's most followed social platform, we'll post our questions across across all of their accounts: Heineken France, Peru, Taiwan, UK, and more, for people to comment on.
We'll also drop an Instagram filter that invites a more personalized and shareable form of providing responses.
DRINK 2: SHARE ANSWERS
Coffee Table Book
Using the information we gathered, we'll create a
book and place them in unexpected locations for
the Heineken brand.
Through this book and the strategic placements, Heineken will show how it can spark connections anywhere.
Heineken Booths
Our booths will pop up in cities world-wide and use AI combined with our advice database to answer all questions ringed in. People can locate a Heineken booth near them by navigating to our campaign website.
Copy Writer: Paris Cipollone
Art Director: Gabrielle Loughlin
Experience Designer: Hannah Boyd
Strategy: Bryce Randall
Creative Brand Management: Alex Smith-Scales
