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Nepowood

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We all love keeping up with the stars, but when was the last time you’ve caught up on their family history? Ancestry will reveal stars' genealogy to show that nepotism runs as deep as blood in Hollywood.

OOH

This awareness campaign will start in LA during Oscars season.

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SOCIAL

On the big night, Ancestry will live tweet as our favorite nepo babies walk the red carpet.

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TV SPOT

They’ll also run a real-time TV spot during the award ceremony featuring a privileged winner.

WEBSITE EXTENSION

All of this will lead to Ancestry’s Nepowood tab where people can uncover their favorite celeb's genealogy.

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For each visit to the tab, Ancestry will donate $1 to Film Independent,

an organization that brings diverse, new blood into the industry.

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Copywriter: Paris Cipollone       Art Director: Madeline Miranda

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