Slay the Cosplay
To launch Tree Hut's Gemstone Glow collection, we activated outside of NY Comic Con, suiting up fans with free professional body paint and gifting them scrubs to easily remove the look afterwards.
We asked fans if they wanted to power up their skincare and oh did they respond.
Body-paint reservations sold out in under 2 hours and over 2.000 Comic Con fans attended the pop-up.
BODY PAINT MENU
GET UNREADY WITH ME
We also partnered with cosplayers attending NYCC to help them serve looks by day and remove body paint by night.
Agency: Bakery Agency
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Role: My AD and I concepted this idea in September and six weeks later it opened next to NYCC.
I wrote all the copy, identified cosplayers, and co-ideated the event.
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Founder/CCO: Micky Ogando CD: Kerrie Heckel
Junior CW: Paris Cipollone Junior AD: Daniela Fernandez