Agents of Crazy Good
CHARACTER LAUNCH
We bought the infamous Pop-Tarts characters of the 2000's back to life but with a new mission: to get eaten. To launch these characters on social, we had the characters take over our accounts.
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Caption: OK—handing over the keys to the Agents of Crazy Good. Hope I still have a job in a few weeks
Caption: “Give the sentient toaster pastries the keys to the account,” they said. “It won’t be weird at all…”
HOT FUDGE SUNDAE
Caption: Hot Fudge here By the end of the week, I expect us all to be ride-or-dies, so spill your most personal Pop-Tarts tea in the comments
Caption: Hot Fudge here taking over your FYP. I’ll be chillin in the comments, so there better be some chats
POP-TARTS BITES
I was responsible for concepting, pitching, and writing content for Pop-Tarts Bite's organic social from September to December. Here are a sampling of those posts.
EXTRAS
I wrote five surprise and delight letters to celebrate a range of Pop-Tarts fans. A true fangirl moment was when I wrote a letter to THE Hailee Steinfeld (or I hope it was her and not her PR team).
Agency: Formerly Known As (Publicis Groupe)
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Role: I was responsible for ideating and writing all these social posts under my CW lead.
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CD: Jason Liberatore Senior CW: Danny Zillmer Senior AD: Elayna Milano Designer: Justin Guerino CW Intern: Paris Cipollone