Produced by FKA (Publicis)
For one month, our brand new Pop-Tarts characters took over social media and introduced themselves. I was responsible for Group Pop-Tarts Week and Hot Fudge Sundae Week.
GROUP POP-TARTS WEEK
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Caption: OK—handing over the keys to the Agents of Crazy Good. Hope I still have a job in a few weeks
Caption: “Give the sentient toaster pastries the keys to the account,” they said. “It won’t be weird at all…”
HOT FUDGE SUNDAE WEEK
Caption: Hot Fudge here By the end of the week, I expect us all to be ride-or-dies, so spill your most personal Pop-Tarts tea in the comments
Caption: Hot Fudge here taking over your FYP. I’ll be chillin in the comments, so there better be some chats
ORGANIC & PAID SOCIAL
EXTRAS
I wrote five surprise and delight letters to celebrate a range of Pop-Tarts fans. A true fangirl moment was when I wrote a letter to THE Hailee Steinfeld (or I hope it was her and not her PR team).
CD: Jason Liberatore Senior CW: Danny Zillmer Senior AD: Elayna Milano CW: Christopher Kolling Designer: Justin Guerino CW Intern: Paris Cipollone