How do you launch the Pop-Tarts characters on social? You have the “social media manager” give into the character’s demands of taking over the account, so each character has one week to convince followers to eat them Brief: We had to introduce the newly launched Pop-Tarts characters on social media. Idea: These toaster pastries want nothing more in the world to get eaten, so to help them on their quest we had our "social media manager" give up the keys to the account and let each character take over for a week so they could share their personality sprinkled pitches to eat them and could interact with fans. Role: I wrote the copy for the Agents of Crazy Good group posts/bio and for Hot Fudge Sundae's posts.
Produced by FKA
Designer: Justin Guerino CW Intern: Paris Cipollone
GROUP POP-TARTS WEEK
Caption: OK—handing over the keys to the Agents of Crazy Good. Hope I still have a job in a few weeks🤞
Caption: “Give the sentient toaster pastries the keys to the account,” they said. “It won’t be weird at all…” 🙄
HOT FUDGE SUNDAE WEEK
Tik Tok Caption: Hot Fudge here taking over your FYP. I’ll be chillin in the comments, so there better be some 🔥 chats
IG Caption: Hot Fudge here By the end of the week, I expect us all to be ride-or-dies, so spill your most personal Pop-Tarts tea in the comments
During the summer, I was trusted to lead the copy for Pop-Tarts surprise and delight letters, which celebrate a range of Pop-Tarts fans from creators, to musicians, to athletes, to influencers to actors. A true fangirl moment for me was when I wrote a letter to THE Hailee Steinfeld as I love her music and her roles in Hawkeye and Ender's Game. I still can't believe I got the opportunity, thank you Chris!!!