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Produced by FKA (Publicis Groupe)

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CHARACTER LAUNCH

On social media, we introduced our brand new Pop-Tarts characters to the world with a month long takeover. I was responsible for Group Pop-Tarts Week and Hot Fudge Sundae Week. 

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Caption: OK—handing over the keys to the Agents of Crazy Good. Hope I still have a job in a few weeks

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Caption: “Give the sentient toaster pastries the keys to the account,” they said. “It won’t be weird at all…”  

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HOT FUDGE SUNDAE

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Caption: Hot Fudge here         By the end of the week, I expect us all to be ride-or-dies, so spill your most personal Pop-Tarts tea in the comments

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Caption: Hot Fudge here        taking over your FYP. I’ll be chillin in the comments, so there better be some       chats

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POP-TARTS BITES

I was responsible for concepting, pitching, and writing content for Pop-Tarts Bite's organic social from September to December. Here are a sampling of those posts.

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EXTRAS

I wrote five surprise and delight letters to celebrate a range of Pop-Tarts fans. A true fangirl moment was when I wrote a letter to THE Hailee Steinfeld (or I hope it was her and not her PR team).

CD: Jason Liberatore            Senior CW: Danny Zillmer            Senior AD: Elayna Milano            CW: Christopher Kolling              Designer: Justin Guerino            CW Intern: Paris Cipollone

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