Produced Work at FKA
Off with the social media manager’s thumbs and all hail Pop-Tarts! For one month, our brand new Pop-Tarts characters took over social media and introduced themselves.
GROUP POP-TARTS WEEK
Caption: OK—handing over the keys to the Agents of Crazy Good. Hope I still have a job in a few weeks🤞
Caption: “Give the sentient toaster pastries the keys to the account,” they said. “It won’t be weird at all…” 🙄
HOT FUDGE SUNDAE WEEK
IG Caption: Hot Fudge here By the end of the week, I expect us all to be ride-or-dies, so spill your most personal Pop-Tarts tea in the comments
Tik Tok Caption: Hot Fudge here taking over your FYP. I’ll be chillin in the comments, so there better be some 🔥 chats
I was trusted to write the copy for Pop-Tarts surprise and delight letters, which celebrate a range of Pop-Tarts fans. A true fangirl moment for me was when I wrote a letter to THE Hailee Steinfeld (or I hope it was her and not her social team).
Social Campaign Produced by FKA
Role: I wrote the copy for all the Group Pop-Tarts and Hot Fudge Sundae Posts, and the Instagram bio for the Group Pop-Tarts.
Letters Produced by FKA
Role: I wrote the copy for all the letters and workshopped them with my Copywriting lead.
Rose: A big thank you to the entire Pop-Tarts team who gave me the opportunity to work on this project. You made my dreams come true and my mom still brags to her friends that I wrote the Pop-Tarts Instagram bio.
Bud: I tapped into my inner Gen Z and slayyyyed this project. 😜
Thorn: Being gluten-free sucks. It means you have to give away all your free Pop-Tarts. Do you want one?