Peeps Marshmallow Milk
Featured in AdAdge, Little Black Book, Ads of the World, The Late Show, Jimmy Kimmel Live, Food & Wine, Yahoo
​
Promised Land Dairy is home to the richest milk around, but come spring their sales cool off.
To re-engage fans, we partnered with Peeps to create an indulgent Easter tradition like never before: Sweet Marshmallow Milk. A limited-time flavor that turned heads and tastebuds.
CASE STUDY
MARSHMALLOW MILKMAN
To let people know about this deliciously rich spring treat, there was only one person for the job.
Then we answered the question on everyone's mind: Where does Sweet Marshmallow Milk come from? And, well, we let Farmer Peep answer that question.
SOCIAL
We continued to indulge fans on social, sharing behind the scene shots with them, creating limited-edition merch, and hosting a digital Easter egg hunt with decadent prizes.
MERCH
Fans sipped in style this spring with co-branded merch. These sweatsuits combined the iconic Peeps colors with a Promised Land Dairy inspired cow print.
EASTER EGG HUNT
To drop our merch, we hosted an Easter egg hunt on our Instagram page. We edited the captions of old Promised Land Dairy posts and hid 10 easter eggs (🥚). Then we had fans search for them to be entered into our giveaway contest.​
THE IMPACT
Our small brand become the talk of the fridge this Easter and we got new fans craving our decadent milk
-
314.8% Audience Growth
-
Over 35 Earned Media Mentions & Hundreds of Social Mentions
Agency: Bakery Agency
​
Role: My AD partners and I concepted and sold in this campaign. We helped produce the Marshmallow Milkman video, the social posts, and paid media.
​
Founder/CCO: Micky Ogando CD: Rodrigo Rothschild
Junior CW: Paris Cipollone Junior AD: Daniela Fernandez Junior AD: Julia Hancock