Peeps Marshmallow Milk
Featured in AdAdge, Little Black Book, Ads of the World
​
Promised Land Dairy is home to the richest milk around. To create an indulgent Easter tradition like never before we partnered with Peeps and made Sweet Marshmallow Milk.
CASE STUDY
MARSHMALLOW MILKMAN
To let people know about this deliciously rich spring treat, there was only one person for the job.
And when fans wanted to know if we actually milked a Peep to create this milk, well, we let Farmer Peep answer that question.
SOCIAL
We continued to indulge fans on social, sharing behind the scene shots with them, creating limited edition merch, and hosting a digital Easter egg hunt win decadent prizes.
MERCH
This spring, fans sipped in style with co-branded merch. These sweatsuits combined the iconic Peeps colors with a Promised Land Dairy inspired cow print, and had a rubber patch with both our Easter logos.
EASTER EGG HUNT
To drop our merch, we hosted an Easter egg hunt on our Instagram page. We edited the captions of old Promised Land Dairy posts and hid 10 easter eggs 🥚. Then we had fans search for them to be entered into our giveaway contest.​
Agency: Bakery Agency
​
Role: My AD partners and I concepted this campaign. I wrote all the copy, we executed all the social paid and organic posts, and helped produce the online Marshmallow Milkman video.
,
Founder/CCO: Micky Ogando CD: Rodrigo Rothschild
Junior CW: Paris Cipollone Junior AD: Daniela Fernandez Junior AD: Julia Hancock