But at raves, giveaways are earned
To earn merch, ravers will have to tag SoulCycle on social showcasing their experiences.
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OOH
Rose: Elle Woods is my spirit animal. 💖
Bud: Fun fact, I made the video for this project and have made Midjourney comps, OOH, and social for other projects.
Thorn: You need a lot of time to watch 9 movies as research. Especially, when one of those movies is 2001: A Space Odyssey.
Copywriter/Editor: Paris Cipollone Art Director: Jenn Valerio Strategist: Anari Fleming
Spec Work
At the busiest airport in America, we'll create a Christmas tree made up of 2,000 suitcases representing the 2,000 people trafficked through commercial airports daily.
Each suitcase will have a luggage tag highlighting a victim of human trafficking.
The QR codes will lead to our website where you can read more about their story and others' stories.
Honorable Mention, Graphis New Talent Awards
OOH: AWARENESS
OSCAR'S NIGHT
