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Lost Loves

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MUSE Awards, Silver

Creative Conscience, Silver

Human trafficking has prevented 27 million loved ones worldwide from returning home for the holidays. Southwest will continue fighting this crisis through the campaign Lost Loves.

AWARENESS

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Each suitcase will have a luggage tag highlighting a victim of human trafficking.

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The QR codes will lead to our website where you can read more about their story and others' stories.

ACTION

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DONATIONS

For each person who hearts (taps) our interactive billboard, Southwest will donate $1 on their behalf to Polaris, a non-profit organization fighting this crisis. 

REACH

We'll sponsor a Crime Junkie episode that tells the story of someone who is believed to be missing due to human trafficking.

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Listen to the ad:

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Copywriter: Paris Cipollone       Art Director: Jess Riporti

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