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Lost Loves

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MUSE Awards, Silver

Human trafficking has prevented 27 million loved ones worldwide from returning home for the holidays. Southwest will continue fighting this crisis through the campaign Lost Loves.

AWARENESS

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Each suitcase will have a luggage tag highlighting a victim of human trafficking.

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The QR codes will lead to our website where you can read more about their story and others' stories.

ACTION

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DONATIONS

For each person who hearts (taps) our interactive billboard, Southwest will donate $1 on their behalf to Polaris, a non-profit organization fighting this crisis. 

REACH

We'll sponsor a Crime Junkie episode that tells the story of someone who is believed to be missing due to human trafficking.

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Listen to the ad:

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Copywriter: Paris Cipollone       Art Director: Jess Riporti

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