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Long Live The Sweet
Shortlist, Young Ones
Fanta will help teens who are glued to their phones and longing to return to childhood embrace their sweetest selves online.
CASE STUDY
FANTA MASCOT
SOCIAL
A drop of sweetness as you doomscroll.
SOCIAL COMMENTS
The comments section on social media is a terrifying place.
So we'll stick up for those receiving mean comments with sweet, uplifting comments of our own.
STUNT
We'll sweeten Gen Z’s childhood memories by bottling up an annoying character from their childhood.
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