top of page

Long Live The Sweet

fbww_edited.png

Shortlist, Young Ones

Fanta will help teens who are glued to their phones and longing to return to childhood embrace their sweetest selves online.

CASE STUDY

FANTA MASCOT

ezgif-6-7deec25943.gif

SOCIAL

A drop of sweetness as you doomscroll.

fanta-ig-grey-bkgrn-1.PNG

SOCIAL COMMENTS

fanta1.png
fantaaas.png

The comments section on social media is a terrifying place.

 

So we'll stick up for those receiving mean comments with sweet, uplifting comments of our own.

STUNT

We'll sweeten Gen Z’s childhood memories by bottling up an annoying character from their childhood.

orange-bottles-together.PNG
Screen Shot 2024-03-12 at 9.41.03 AM.png
Screen Shot 2024-03-10 at 10.05.40 PM.png
Screen Shot 2024-03-10 at 10.05.49 PM.png

Copywriter: Paris Cipollone       Art Director: Gabrielle Loughlin

bottom of page