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Show how a Leatherman is more than a standard multi-tool.

LEATHERMAN

BRIEF:

A Leatherman isn't just a survival tool, it's a tool to change your destiny.
Rewrite your story.

IDEA: 

OOH ADS

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MOTION

PARTNERSHIP

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Penguin Random House and Leatherman challenges children's reliance on technology with their new book release, Made of Mettle. The story shows how kids, equipped with ingenuity and a few tools, can tackle any problems.

Kids solve problems using devices.

This picture book wants to change that. 

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Copywriter: Paris Cipollone

Art Director: Miranda Arias

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