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Show how a Leatherman is more than a standard multi-tool.
LEATHERMAN
BRIEF:
A Leatherman isn't just a survival tool, it's a tool to change your destiny.
Rewrite your story.
IDEA:
OOH ADS
MOTION
PARTNERSHIP
Penguin Random House and Leatherman challenges children's reliance on technology with their new book release, Made of Mettle. The story shows how kids, equipped with ingenuity and a few tools, can tackle any problems.
Kids solve problems using devices.
This picture book wants to change that.
Copywriter: Paris Cipollone
Art Director: Miranda Arias
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